Five Key Terms To Make You Sound Like An SMS Marketing Pro – TextMarks
One thing that often scares people away from high-tech ways of doing business is the language. It seems likes every new piece of technology comes with its own lexicon of complicated words and phrases the owner needs to learn in order to function. Fortunately, opt-in SMS Marketing makes no such demands. You can operate your own bulk SMS campaign using the business and marketing vernacular you already have.
Still, there are a few words and phrases that are handy to keep in the back of your mind. They help explain SMS concepts in fewer words, help you communicate with more tech-savvy clients, and generally boost your confidence regarding SMS literacy. It’s never a good idea to bombard yourself with a bunch of new words, so here are just a few essential SMS terms to start your lexicon.
SMS
The reason we are gathered here today. Short for “short messaging service,” it is most commonly referred to as “text messaging.” SMS is mobile communication perfected: with ease of use, forced brevity, and relative inexpensiveness coming together to help businesses keep in touch with their customers more effectively than ever.
Shortcode
The five-digit number (ex. 81411) people text to join your opt-in group. You can’t have an opt-in group SMS campaign without one so you’re probably familiar with shortcodes. Now you know their more formal name.
API
Short for “Application Programming Interface,” it is your bulk SMS provider’s way of opening up their platform for people to experiment with and create custom solutions. Unless you want to build SMS into your application, you need not be overly concerned with the specifics of how an SMS API works, but know that the easier an API is to access and use, the better off you’ll be when you decide to create a custom SMS tool for your business.
Click-To-Call
An SMS feature whereby a user sends an object (a button, photo, link, etc.) that the recipient can tap to make a direct. It’s the perfect feature if you want your SMS group to engage with your business on a real-time two-way basis. Most smart phones automatically detect a telephone number format (XXX-XXX-XXXX) to make them click-to-call.
Again, there is no need to force these terms into your everyday communication. You may never even be called upon to know what these terms mean. Still, we hope this has helped broaden your horizons and perhaps shed some light on the aspects of SMS marketing you were curious about but never bothered to ask. If you do want to impress friends and customers with your SMS literacy, consider this the foundation for that very thing.
