Most marketing and communications managers are familiar with mass text messaging and text-for-information as ways of increasing customer engagement, but that’s not all you can do. Text messaging can also be used to interact with your target audience via automated, scripted flows. This is a great way to engage with current and potential customers because people appreciate the convenience of text, and you can quickly capture and provide information in support of user needs and business objectives.
Category: General Text Messaging
It’s harder than ever to find and match applicants to positions right now. Text messaging can help you bridge the gap by making it easy for people to access your job listings and applications.
Including URLs to web pages in your texts is an easy and effective way to drive traffic to forms, surveys, app downloads, virtual meetings, and other helpful information. Since phones automatically hyperlink valid URLs, your supplementary information or follow-up action is just a quick tap of a link away. Here are some best practices for ensuring a positive user experience for your audience and a successful outcome for your organization.
In New York City, a recent research study demonstrated that texting improves criminal justice outcomes. The conclusion is based on an experiment in which researchers used text messages to remind defendants of their court dates.
According to some studies, nearly 60 percent of organizations do not have an internal communications strategy, which is a remarkable statistic, especially when you consider their employees already possess one critically important internal communication tool – text messaging.
If you are launching a mobile marketing campaign, you need to understand key mobile brand engagement statistics.