Including URLs to web pages in your texts is an easy and effective way to drive traffic to forms, surveys, app downloads, virtual meetings, and other helpful information. Since phones automatically hyperlink valid URLs, your supplementary information or follow-up action is just a quick tap of a link away. Here are some best practices for ensuring a positive user experience for your audience and a successful outcome for your organization.
Category: General Text Messaging
In New York City, a recent research study demonstrated that texting improves criminal justice outcomes. The conclusion is based on an experiment in which researchers used text messages to remind defendants of their court dates.
According to some studies, nearly 60 percent of organizations do not have an internal communications strategy, which is a remarkable statistic, especially when you consider their employees already possess one critically important internal communication tool – text messaging.
If you are launching a mobile marketing campaign, you need to understand key mobile brand engagement statistics.
According to Gallup data, just 34 percent of workers in the U.S. are engaged at work. This is a troubling statistic, as research shows that engagement correlates with productivity, customer service and profitability.
If you want to engage employees through change, it starts at the top with leadership.
By setting a vision, you eliminate confusion for both employees and stakeholders, each of whom you are effectively asking to change their behaviors or ideas