In 2022, smartphone retail e-commerce sales in the U.S are projected to surpass $432 billion, which is nearly three times higher than in 2018. If you are launching a mobile marketing campaign, here are some mobile shopping statistics every marketing manager or professional needs to know.
All about text message and small business marketing.
Most marketing and communications managers are familiar with mass text messaging and text-for-information as ways of increasing customer engagement, but that’s not all you can do. Text messaging can also be used to interact with your target audience via automated, scripted flows. This is a great way to engage with current and potential customers because people appreciate the convenience of text, and you can quickly capture and provide information in support of user needs and business objectives.
Mass text messaging is useful for any organization looking for a competitive advantage, as it can be used as a tool for marketing or internal communications. Unsure how your organization can benefit from mass text messaging? Here are four industries that use mass text messaging as a marketing and communications channel.
There’s no doubt about it; the food and beverage industry has been hit hard in recent months. For a while, many areas limited restaurant service to take out only. As restrictions relax and people are once again dining out, customer loyalty programs are more important than ever to help struggling hospitality businesses rebuild their client base.
If you own one of the 6,000 yoga studios in the United States, you know that it is a booming business with over 36 million Americans actively practicing yoga. You want to retain as many of the newbie yogis as possible!
It’s a general rule of business that if the customer isn’t happy, they won’t return. Customer satisfaction is vital to your company’s success, but how do you know when a customer isn’t happy? Where...