Category: Marketing

All about text message and small business marketing.

How to Engage Your Audience With Automated Text Interaction Flows

How to Engage Your Audience With Automated Text Interaction Flows

Most marketing and communications managers are familiar with mass text messaging and text-for-information as ways of increasing customer engagement, but that’s not all you can do. Text messaging can also be used to interact with your target audience via automated, scripted flows. This is a great way to engage with current and potential customers because people appreciate the convenience of text, and you can quickly capture and provide information in support of user needs and business objectives.

4 Tips for Rebuilding Your Restaurant Client Base with a Customer Loyalty Program

There’s no doubt about it; the food and beverage industry has been hit hard in recent months. For a while, many areas limited restaurant service to take out only. As restrictions relax and people are once again dining out, customer loyalty programs are more important than ever to help struggling hospitality businesses rebuild their client base.