Most marketing and communications managers are familiar with mass text messaging and text-for-information as ways of increasing customer engagement, but that’s not all you can do. Text messaging can also be used to interact with your target audience via automated, scripted flows. This is a great way to engage with current and potential customers because people appreciate the convenience of text, and you can quickly capture and provide information in support of user needs and business objectives.
SMS Text Messaging for Business Communications Blog Blog
Text messaging is hands down the best channel for corporate internal communications. Not only is it more effective than other channels because text messages get opened and read almost instantaneously, but studies show people prefer it. It’s the obvious choice for urgent notifications like inclement weather warnings, but it’s also perfect for corporate announcements and reminders. Multiple studies back this up.
Many religious and nonprofit organizations need to drive people to their online donation forms and apps. Sometimes asking people to enter a URL into a browser isn’t feasible, particularly if the URL is long and/or complex. QR codes are a simple and easy alternative.
It’s harder than ever to find and match applicants to positions right now. Text messaging can help you bridge the gap by making it easy for people to access your job listings and applications.
Engaged employees are passionate, energetic, committed toward their jobs and employers, and lead to higher quality of work. Employee engagement is also linked to higher profitability. According to Gallup Data, though, just 34 percent of workers in the U.S. are engaged at work. Employee engagement begins with communication, and SMS texting is one of the most efficient and effective communication tools you can use.
Many nonprofits rely on volunteers to maintain day-to-day operations, provide logistical assistance at events, and drive donations. Attracting these much needed volunteers can be challenging, so it’s critical nonprofits use multiple channels in their recruitment strategy. Adding text messaging as a channel is a must in today’s increasingly mobile-driven world.
Including URLs to web pages in your texts is an easy and effective way to drive traffic to forms, surveys, app downloads, virtual meetings, and other helpful information. Since phones automatically hyperlink valid URLs, your supplementary information or follow-up action is just a quick tap of a link away. Here are some best practices for ensuring a positive user experience for your audience and a successful outcome for your organization.