Many businesses and nonprofit organizations use text messaging to send out mass text messages with motivational quotes, affirmations and general messages of support. Whether you are a church, a hospital helping with the recovery process for surgery patients, a fitness instructor, or the coach of a college basketball team – sending small nuggets of encouragement and motivational messages can lead to big results.
SMS a Preferred Form of Communication
For many, text messaging makes it easier to reach out for help because they are already using it. Nancy Lublin , former CEO of social change organization DoSomething.org gave a TED Talk on the launch of Crisis Text Line, a service where teens could connect to counselors via text (A number of other studies show how health professionals are using SMS to improve mental health.) With 75% of teenagers texting an average of 60 texts a day, it made sense to use texting as the primary tool for helping teens.
Texting: Intimate and Scalable
Now, the CMO of DoSomething.org Naomi Hirabayashi is launching their latest project, Shine Text aimed at sending support and motivational messages to marginalized workers, including women and minorities. Hirabayashi points out the personal and intimate nature of text messaging as well as its ability to reach more people. According to a recent blog post on takepart.com, she says: “Text is really exciting to us because one, it’s really user-friendly – it feels like a friend if you get the tone right. For the last four years, we doubled down on SMS at scale for DoSomething.org. There’s something really powerful about the intimate medium of text to reach people.”
Simple and Accessible
Motivational texts have also proven effective in supporting healthy lifestyles. Several studies have shown patients lowering their cholesterol levels, quitting smoking, improving flu vaccine coverage and controlling diabetes – all thanks to participation in text messaging programs. Texts provide simple, easy to understand instructions or nudges that help people take action at the right time. Plus, texts allow for most anyone with a mobile phone to participate, including lower-income populations who may not use smart phones.
With a custom keyword and an easy-to-remember short code, your organization can also make it easy for your target audience to receive regular doses of text support and encouragement.
If you are interested in learning more about how TextMarks SMS text messaging service can help your organization send out daily affirmations and messages of support, contact us at 800-696-1393 or email firstname.lastname@example.org.