How many emails are sitting in your inbox right now that you have yet to read? Do you delete them right away? Skim over it? Or do you flag it to read later, only to leave it in your to-do file to be read….someday.
Whether you’re a business or a nonprofit, email has always been an essential communications channel for reaching prospects, customers, supporters, volunteers and staff. According to ExactTarget, 91% of consumers use email at least once daily. During that time, your email has to stand out in order to be opened, if it makes it past spam filters. Open rates vary by business type, as can be seen in Constant Contact’s data of over 200 million emails from its customers, with rates ranging from 11% to 40%.
Once opened, however, do your emails get read? Here are a few stats that might make you re-think your email-only strategy:
- 60% of US adult internet users read marketing emails, just 16% did so regularly, and only 12.8% read more than half of the ones they received (Technology Advice)
- The attention span of the average adult is just 8 seconds (goldfish have longer attention spans)!
- The average email subscriber gets 416 commercial messages per month.
- 81% of smartphone owners in the U.S. are multitaskers – they use their phones while engaging with other media.
Email overload and short attention spans make it hard to capture your audience’s attention through email. And if your messages are time-sensitive, you have even more reason to find a way not to be ignored.
Interested in learning how TextMarks can help get more people to pay attention to your message? Call us at 800-696-1393 or email firstname.lastname@example.org.