Powerful SMS Marketing Tips for Creative Pros
A while back we made a few suggestions of SMS marketing ideas for creative professionals like musicians and bands, writers, painters, and studio owners. But it’s a big creative world out there and more than a few creative types were left out of the original post. Consider this a “sequel” of sorts, covering other careers that might not have the marketing firepower of Fortune 500 companies but can still make their mark via SMS.
- Illustrators – The beauty of the Internet is that it makes self-publishing much easier for those who create their own graphic novels and comic strips. Gaining fans who will read your work, however, is still a challenge. Start by opening an opt-in bulk SMS account and getting cozy with basic SMS marketing concepts. As an illustrator, your use of links to promote visual media is not just accepted but expected. Show previews of your work, develop sketches of new characters with your audience, and greet them every morning with a “one panel” comic. In fact, an exclusive comic series only for subscribers to your SMS group (akin to a “webisode” for popular TV series) is a great perk for joining your group.
- Fashion Designers – Looking good is an art. And for many, picking out the right clothes to do that is akin to witchcraft. Feel free to use your SMS account not only to promote your own collection but also promote your knowledge of fashion and design. Help your subscribers create great looks from the stuff they already have in their closets. What goes with what? What should be donated? What needs to be incorporated more often? Your industry has a lot of questions customers are too busy or afraid to ask. Put the answers right on their cell phones.
- Graphic Designers – For the artist with the technical acumen to take their talents to a graphic or digital medium, SMS Marketing is a great way to boost business. Target your account toward small business owners and treat them to tips and examples of what great, creative graphic design (like, say, the kind you provide) can do for them. As a graphic designer you know how something as simple as a logo could make all the difference between an iconic brand and an also-ran. Explain this to potential clients via SMS and you stand to earn new business at the rates you deserve.
- Chefs and caterers – Even if the restaurant you work for doesn’t do any SMS marketing, you still can. In this foodie-crazed society, chefs have become the new working-class celebrities. Just a photo of your culinary offerings can dazzle the eye and stimulate imagination. And the chef who can help folks replicate their work in their own home will gain fans for life. Much like your illustrators, your group SMS account will benefit from a healthy dose of MMS and like designers, it will also benefit from you sharing key knowledge and experience with members.
Most creative professionals work independently as freelancers or as part of a very small firm of other professionals. If you are one of those professionals, you are your own marketing department. It’s a big job, but one made easier with group SMS service. Take advantage of SMS marketing now so you can focus the rest of your energy on what you do best.