Three Ways Job Recruiters Can Benefit From Text Messaging
It’s harder than ever to find and match applicants to positions right now. Text messaging can help you bridge the gap by making it easy for people to access your job listings and applications. Group text messaging can also be an effective outreach tool because mobile phone ownership is at an all time high and people check their phones frequently.
Make it Easy for Potential Applicants to Access Your Job Listings
Text messaging is a great way to recruit at events like job fairs where people are not in front of a computer, but are sure to have their mobile phone on hand. People will simply text a keyword to a short phone number (e.g. Text ACMEJOBS to 72345) to receive back a text message with a link to your Job Listings page. One tap and they will be browsing your job listings. If they don’t find a position of interest right then, the link will be in their messages for easy access later on.
This is a great way to get people to take action immediately when your job opportunities are top of mind. Be sure to let everyone know about your text messaging program by displaying a prominent banner at all recruiting events, and by mentioning it on any “now hiring” signs you post.
Drive Applicants Directly to Your Job Application Via Text
Make it easy for people to take immediate action no matter where they are when they see your jobs ad by allowing them to quickly text for a link to your mobile job application. Job applicants will simply text a keyword to a short phone number (e.g. Text ACMEAPP to 72345) to receive back a text message with a link to your job application. Completing your mobile job application will be a tap away and your job application link will be preserved in the applicant’s phone for future reference.
Promote your text for job application program with posters in areas potential applicants might frequent like college campuses and libraries.
Broadcast Job Opening Text Alerts to Interested Parties
Broadcasting text alerts is a great way to keep people updated about your current job opportunities. For instance, if you have an urgent need to fill warehouse positions, send a text alerting subscribers of your need followed by a job application link or phone number.
Build a subscriber list by promoting your text messaging program with job fair signage and brochures, posters at employment offices, and social media posts. Most text messaging platforms will help you with the promotion of your mass text messaging program. Some, like TextMarks, will share promotion ideas with you and even review your promotional materials to make sure they are easy for people to understand and act on.
Remember, people prefer text and will appreciate your effort to make the application process easy for them. Learn how you help ensure your links get tapped on by reading our article on Best Practices for Using URLs in SMS Text Messaging.