4 Marketing Strategies for Your Gym or Fitness Center

marketing strategies for your gym or fitness center

Resolutions have made and customers looking to get fit will begin pouring in. How will you let them know about your gym or fitness center and convince them to join?

Owning and managing a successful gym or fitness center can be a challenge. There are dozens of fitness centers in any city and you need to discover ways to make individuals want to experience what your gym offers and keep them coming back for more. The answer lies in your marketing. Create several marketing strategies that not only target various demographics but make your gym stand out from all the rest. Here are four marketing strategies that can help you beat the competition and maintain a successful gym.

1. Think Mobile

More than 77% of U.S. adults own a smartphone and most individuals constantly have it within reach. Use this information to your advantage and focus on this technology when marketing. For example, you can create a mobile app that lets individuals track workouts, log calories, even pay monthly dues or upgrade memberships. Text members with special monthly discounts or coupons, or send SMS messages to promote new classes and equipment. You can even send surveys via text messaging to gather customer feedback.

2. Regularly Hold Customer Events

If you have new equipment you want to promote or are simply trying to bring new members into the gym, hold events that entice customers. For example, have free food, let anyone who walks in the door spin a wheel for prizes, offer free classes, or give away personal training sessions. Be creative with each event but ensure it offers strong incentives to make new members walk through your doors.

3. Improve Your Online Reputation

In the fitness world, your online reputation is vital to the success of your company. When looking for a new gym, many individuals will conduct thorough research online to find the closest gym with the most satisfied customers. Additionally, word of mouth is one of your best tools for expanding.

To improve in these areas, first, focus on your customer service. Work with members, be friendly, learn members’ names, and keep the gym clean and the equipment working. Second, improve your website. Make certain your website is user-friendly, highlights the features of your gym, and is search engine optimized. Third, maintain your social media accounts and keep them active. Really strive to engage followers by offering discounts, giveaways, merchandise, etc. Finally, respond quickly to customers whether by phone, email, or social media. If a negative review is posted, respond quickly and try to make amends.

4. Hold Contests and Programs for Current Members

If you want to maintain your current client base, hold contests and various programs with excellent prizes. When it comes to fitness, many individuals need motivation. By offering these incentives, they are more likely to come into the gym, talk about contests and programs with other individuals, and maintain their membership. Consider the main demographics at your gym as you create these contests and programs.

While there are many marketing strategies for gyms that you can use, you should remember the various demographic profiles of the people who frequent your gym. What works for one fitness center may not work for yours and you need to be diligent in your marketing efforts if you want to expand and maintain your fitness center.

Interested in learning more about using SMS to promote your gym or fitness center? Call us at 800-696-1393.


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