Trade shows and in-person events were rated as most effective for 75% of B2B marketers surveyed in the 2016 B2B Content Marketing Trends Report. Are you using the right communication tools for these events? Whether you are an exhibitor at a trade show, a presenter at a conference or you are the event organizer, text messaging can help your business reach its goals. Here’s how:
Lead retrieval systems can be costly and not everyone wants to download an app. The most powerful lead capture tool is actually one that is already built into everyone’s mobile phone: text messaging! Promote an SMS call-to-acton on your signage and collateral and combine it with a contest or other incentive. When visitors to your booth or members of your audience text a unique keyword to an easy to remember short code like 72345, they can receive a text auto-reply with link to a web form, or trigger an SMS chat bot asking for contact information.
Event organizers selling booth space can also offer SMS lead generation keywords to each company as part of the the portfolio of services they offer.
Distribution of Presenter Slides
An easy way to get your presentation or webinar slides out to your audience after presenting is by text. Ask your audience to a text an SMS keyword and receive an auto-response with link to your slides. You can also include in your auto-responder message another SMS call-to-action asking your audience to opt-in and subscribe to receive future text messages from you.
Want to be sure all seats are filled during all the sessions, workshops and social events planned during a conference? Ask attendees to subscribe to receive text reminders from you before the start of the event. Schedule texts to go out 5-10 minutes before an event is about to start so that attendees have time to get there and grab a seat. Or alert attendees to sponsored networking events after the exhibit floor closes and your sessions have ended.
Coordinating with event staff and/or volunteers is key to keeping your event running smoothly. Send text message reminders about staff meetings or let exhibitors and presenters reach multiple staff members at once by text in case of emergency.
Interested in learning more about text messaging at trade shows, conferences and events? Contact us at 800-696-1393 or email firstname.lastname@example.org.