Pizza Tower: Text Message Marketing Delivers Huge ROI for Family Restaurant
Founded in Cincinnati, Ohio in 1985, Pizza Tower is a full-service family Italian restaurant known for their specialty pizzas. The secret sauce to Pizza Tower’s 20 years of success? Build a loyal customer base and keep them coming back for more.
For every $25 we spend a week on TextMarks, we average anywhere from $1000-$1600 in sales.
– Robert Speckert, Owner, Pizza Tower
Challenge: Building A Loyal Customer Base
Located near Kings Island, one of the largest amusement parks in the Midwest, Pizza Tower gets many visitors to its restaurant, particularly in the Spring and Summer months. In addition to attracting this base of seasonal customers, owner Robert Speckert needed to build a base of loyal customers and get them to come back week after week, especially in the months when business tended to slow down.
Robert first built a loyalty program to reach his customers. He also promoted through his website, social media and direct mail. What he needed was a new way to connect with his customers through their mobile phones.
Solution: SMS Loyalty Program
Robert chose TextMarks to build and engage a repeat customer base through text message marketing. To get customers to opt-in, Pizza Tower promoted its text program on menus, table top tent cards, direct mail pieces, social media channels, email campaigns and pizza boxes! Customers simply text the word PIZZATOWER to the number 37373 and opt-in to receive exclusive promotions through text coupons. With close to 1400 subscribers, Robert is able to send them weekly offers and boost sales.
“We are more aggressive with our offers through our text program than other channels. We have 10 standard offers that we rotate through, including Buy One Get One Free and 50% Off discounts.”
In addition to offers, Robert stressed the importance of having a system in place and being consistent. “There is a schedule we keep to. Our text coupon goes out on Mondays, then a reminder text goes out on Thursdays, followed by a Last Chance text on Sundays. We give our customers time to come in when they want to eat. Then we track customers who mention that text offer in our POS system.”
Results: Up to 6300% ROI with Text Message Marketing
“For every $25 we spend a week on TextMarks, we average anwhere from $1000-$1600 in sales. With texting, we gained another avenue to reach customers with our offers that’s quicker for people to open – it’s right there on their phones. It has worked well for us. People don’t always read their email, but they do check their texts. And for years we have trusted TextMarks to provide that service.”
For more information on how you can use text messaging to drive traffic and sales at your restaurant or retail store, contact us at tmsales@textmarks.com or call 800-696-1393.
