Four Text Marketing Strategies for Yoga Studios
If you own one of the 6,000 yoga studios in the United States, you know that it is a booming business with over 36 million Americans actively practicing yoga. You want to retain as many of the newbie yogis that walk through your door as possible as well as keep the yogis you have coming back. With over 96% of Americans owning some kind of cell phone and text messages having a 98% open rate, SMS mass marketing will fill up your studio.
Sign up new students
Drive first time students to a registration page to sign up for a free class. Promote a text call to action like “Text FREEYOGA to 37373” and send an auto response back with a link to the new student registration form, class schedule and credit for a free class.
Text about special offers or events
Whether people sign up online or in your studio, ask them to opt-in so that they receive occasional text messages from you that include: offers for special discounts on class cards and monthly passes or notifications for special events, retreats, and guest teachers. TextMarks has a free online tool that will help you create a customized opt-in widget that integrates easily into your website!
Send reminders via SMS
Texting can be a great way to keep students coming back: remind people that their recurring class is coming up, say “namaste” to people that haven’t been to class for a month, let people know their current class card is about to expire.
Send yoga by text
Stay top of mind by sending gentle yogic reminders like, “Remember to B-R-E-A-T-H-E.” As people go through cycles of coming to class and fading away, they may still enjoy these reminders. Then when they’re ready to come back, you’ll be the first one they think of!