Mobile marketing, according to the Mobile Marketing Association, is a set of practices that enables organizations to communicate and engage with their audience in an interactive and relevant manner through any mobile device or network.
Consumers Love Their Mobile Phones
If you are a business or nonprofit organization and you have not yet included mobile marketing into your plans, consider these mobile usage stats:
- 90% of American adults own a cell phone
- 64% of American adults own a smart phone (which means SMS is a great way to reach everyone, including those without a smart phone!)
- 44% of cell owners have slept with their phone next to their bed because they wanted to make sure they didn’t miss any calls, text messages, or other updates during the night.
Types of Mobile Marketing Channels
There are many types of mobile marketing channels, including mobile emails, QR codes, push notifications, in-app messaging and location based messaging. But according to a recent report from Transparency Market Research, SMS, or text messaging accounts for 90% of total mobile marketing revenue. Clearly, text messaging is the dominant way to target consumers on their mobile phones today.
Benefits of SMS Marketing
With SMS Marketing, organizations can send marketing messages via standard text message to mobile phones. Retailers, restaurants, brands and small businesses can offer coupons or special offers, all redeemable in their brick and mortar stores. It is an excellent way to drive foot traffic and induce purchases or calls to stores. Text messaging can also increase repeat business from existing customers as part of a well planned loyalty program.
The benefits of text messaging are hard to ignore, and many organizations are choosing this simple and effective way to communicate as part of their mobile marketing strategies.
Interested in learning more about TextMarks SMS Marketing? Contact us at 800-696-1393, email firstname.lastname@example.org or text CALLME to 41411 and a TextMarks representative will contact you! (Messages and data rates may apply. See Terms of Conditions for details.)