Time spent on mobile phones keeps on growing. Mary Meeker’s 2015 Internet Trends Report was recently released and shows adult users in the US spending almost 3 hours per days on mobile, more than desktops and laptops. More people are spending multiple short sessions per day than before, consuming content in small, bite sized chunks.
What does this mean for businesses and nonprofits?
The way to reach people is through their mobile phones. Not everyone has a smartphone, however, nor do they have or want to download a messaging app. SMS is compatible with almost all mobile phones, meaning you don’t need a smartphone or an app to receive messages. Plus, text messages get read. Unlike email open rates which typically hover around the 20% range, text messages have a 98% open rate.
Interested in learning more about SMS text messaging? Visit www.textmarks.com or call 800-696-1393.