Give Your Customers a Helping Hand This Thanksgiving

This is the time of year when people across America start having a collective panic attack. No matter how many times we have gone through the rigors of Thanksgiving preparation, that Tuesday and Wednesday before Turkey Day still have a way of throwing curveballs. If you are a small business or non-profit looking to spread a little goodwill, this is the perfect time to do it. And your bulk SMS service is the perfect tool.

At its heart, group SMS is the way small businesses like yours put a more human face on their companies. You use it to connect with customers in ways that bigger, wider reaching marketing campaigns simply can’t. It’s an ideal that can get lost in the pursuit of profit, but a worthwhile one to follow for Thanksgiving.

This year, why not use bulk SMS to wish your customers a happy holiday, offer time-saving tips, or provide dinner table jokes and icebreakers? Just think about what you could personally use this week and give it to your groups.

If you own a restaurant or consider yourself an especially capable cook, you can use your culinary cachet to send cooking advice to loyal patrons. The Thanksgiving dinner FAQ could fill your local library, but here are a few questions you can probably answer in 160 characters or fewer:

  • What’s the best way to prevent a dry turkey?
  • What alternatives are there to canned cranberries?
  • How many bottles of wine should I buy per guest?
  • What’s the secret to fluffy mashed potatoes?

Whether your restaurant is open or closed on Thanksgiving, a helpful hint from a favorite dining establishment will give your customers some peace of mind and a boost of confidence in their own kitchen. After all, how many people can say they got Thanksgiving help from their favorite restaurant?

Churches and non-profits can boost charitable efforts during this holiday season through bulk text messaging. So many people would like to volunteer on Thanksgiving but don’t know where to begin. Use group SMS to remind parishioners and volunteers of places that need a helping hand. Inform others of local food banks (along with tips on what to bring—you would be surprised how many people don’t know what to give during a food drive). Send thank you messages to groups who have volunteered thus far. Nonprofits need just as much organization during the holiday as individuals and families, if not more. Bulk SMS can really help.

There will be plenty of time after the meal to restart your usual SMS marketing campaign. In fact, the day after offers several opportunities. But for these next couple of days it may be worthwhile to show the people who opted in to your list that you see them as more than just customers. Sometimes a word of thanks or assistance is all it takes to break through the coldness of 21st Century marketing technology.

Eric Duncan

Eric Duncan writes about Marketing for TextMarks--The industry leading SMS Marking & Communications platform.

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