Why You Should Be Thankful (And Why You Should Tell Your Customers)

Opt-in SMS marketing has become an invaluable tool for businesses over the past several years. Studies have shown that group SMS can do everything from increasing membership rates for gyms to boosting business for restaurant chains. In fact, a consultancy specializing in mobile marketing suggests that most companies don’t spend nearly enough on mobile campaigns . Clearly group SMS spells a bright future for businesses like yours. But none of that is possible without the customers who opted-in to your group and act on the messages you send. So this Thanksgiving, why not send them a word of thanks?

When deciding what Thanksgiving message to send, consider sharing how helpful their participation has been for your establishment. No need to give top-secret sales data. A general “progress report” where the customer is at the center of your success would be a great way to show your appreciation. Also avoid standard business and marketing language. Gratitude is personal, not formal. For example:

Thank you for a great year! Your support has made us one of the hottest shops in town. From our family to yours, Happy Thanksgiving!

At 132 characters this simple message shows honest appreciation and demonstrates how the recipients affected the rise of your business. Plug in your specifics where necessary and you have a short and sweet greeting fitting for the season.

For churches and non-profits, the business of personal communication and goodwill is a yearlong one. The instinct to give thanks to parishioners and volunteers may be ever-present, but you may have a tendency to neglect the technology available to act on it. It doesn’t take a lot of time to write your message of thanks using group SMS. And if the message is honest and sincere, it becomes even easier. You can still use tried and true methods of personal communication, but people also love getting notes on their phones—especially when said notes aren’t asking them for anything.

If you’re tapped out of personalized messages to send your customers, you can always send the warmth of the holiday season through traditional Thanksgiving wishes. Here is a link to some SMS-ready thoughts. Feel free to expand on these ideas and modify them to fit you and your group. Think of them like 21st Century greeting cards.

The holiday season is a time for reflection. If after some reflection you can see how your loyal customers helped your business, let them know. Be honest and sincere. Don’t worry about getting too sentimental; Thanksgiving is the season of sentimentality. Also remember that thankfulness doesn’t end once the turkey is gone. Many of your customers may be visiting you the following weekend. Follow up your text of thanks with an in-person greeting during Black Friday Weekend. A few simple words are all it takes to let the love flow between business and customers.

Happy Thanksgiving from the entire TextMarks team!

Eric Duncan

Eric Duncan writes about Marketing for TextMarks--The industry leading SMS Marking & Communications platform.

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