How Shoe Retailers Can Use Text Messaging To Reach Sneakerheads
Connect your customers to the latest release dates instantly. Sell a lot of Jordans? Make sure you get the latest dates out to your customers so they know when they can get their hands on the new Air Jordan 12 Masters. You can also beat the blogs by sending release date changes direct to your customers on their phones.
Speaking of beating the blogs, you can also use text messages to send your customers the latest news about newly announced editions, new colorways, design collaborations, and more. Be the first store to tell your customers about the new Yeezy 350s in black, or the Supreme x Jordon collaboration. What comes after lunarlon, or foamposite? The second you find out, send a text blast to your customers with a link so they can learn more. Your ability to get news to your customers immediately will frame you as the source for sneaker information.
You can use text messages to promote launch parties or in-store events to all of your subscribers easily. You got Kobe to come to your store to sign his 10s? Promote it to your customers with a direct text and get a line around the block. Have a booth at SneakerCon? Tell your customers to swing by. With 98% percent read rates, text messages are the more sure fire way to let your customers know about special events.
Pre-Orders and Promotions
You can set up a pre-order site and send the link out to your customers so they don’t have to wait in line for a week for the latest sneaks. You can also send exclusive deals to your customers to make sure they buy from you and not your competitors, like “Buy the Air Max 95 Platinums and Get 20% another apparel item”.
These are just a few of the ways you can use text messaging to increase your sneaker business. To learn more about how text messaging can help grow customer engagement and build your brand, reach out to the TextMarks team at firstname.lastname@example.org or call 800-696-1393.
Photo: “Jordan Brand at 166 Flatbush Avenue Brooklyn” by Maxim Pierre is licensed under CC BY 2.0