Online shopping provides convenience and simplicity to shoppers. However, to succeed in the digital world, you want your online store to stand out. You want customers to keep coming back for more, despite the hundreds of other online stores available at their fingertips. In fact, loyal customers are worth up to 10 times their first purchase. To improve retention and make customers want to come back, here are four things you should do.
Amp Up Your Customer Service
When individuals have a positive experience, they are more likely to come back and tell their friends. On average, a shopper satisfied with their shopping experience will tell nine of their friends about the store. To ensure customers have a positive experience, respond quickly to emails and telephone calls. Fast responses are important to customers, even for small inquiries and questions. It also shows customers that you value them and are willing to help if questions or issues arise. Work to make shipping times as short as possible and if there are issues with orders, initiate refunds and returns in a timely manner.
Reach Out to Customers Via Text Messaging
Marketing involves a lot of creativity. It isn’t just something you do once to bring people to your store, it is an ongoing effort. For your business to succeed, you need to bring customers into your store, provide a positive experience, and build a strong relationship. One way to build this relationship is by reaching out to them. During the checkout process, ask them to join your text club by texting a memorable keyword to a short code (example: “Text MYSTORE157 to 41411 to get notified of future sales!”) . Use this information to send discounts and coupons to customers. You can also send mass texts to customers alerting them of flash deals or announcing giveaways. Text messaging is immediate and allows you to reach customers in a matter of seconds. However, just be wary you don’t overdo it. You want text messages to hold value and not just be a daily occurrence.
Utilize Social Media
Social media is an excellent tool to reach out and engage with customers. It allows you to build a relationship with shoppers, familiarize others with your brand, and even get individuals talking about your products and services. Be creative with your social media strategies. Offer incentives and rewards for customers who share posts, write reviews, and follow various networks. There are many options available when you utilize social media.
When you utilize cookies, you can create personalized messages and market to the individual. When shoppers receive emails, text messages, or view discounts and sales on the website, they want to see items that interest them — products they were once considering. If individuals continually receive marketing content full of sales and discounts that don’t pertain to them, they are less likely to continue reading and are more likely to look for products elsewhere. Use technology to target individual customers and to make them feel valued and appreciated.
Retaining customers requires work. You can’t expect them to keep coming back for more on their own. You need to retarget customers and draw them back to your website. It’ll take time, work and a little creativity but you’ll reap big rewards.
Interested in learning more about SMS Marketing and how it can help your e-commerce business? Call 800-696-1393 or email firstname.lastname@example.org.