Johnson and Johnson’s Text Messaging Service Stays By Expectant Moms’ Sides

Mother’s Day isn’t just for the current moms in our lives. In a few short days we will also be celebrating the expectant mothers of the world, many of whom will be celebrating their first of many Mother’s Days.  Johnson and Johnson offers an interesting example of how moms-to-be can get started on the right foot through the power and simplicity of text messaging.Mother and newborn baby

As a founding sponsor in partnership with the National Healthy Mothers, Healthy Babies Coalition, Voxiva, the Wireless Foundation and Grey Healthcare Group, the multinational giant  launched Text4baby, the first mass SMS service designed to help new mothers in the weeks leading up to delivery all the way through the child’s very first birthday.

Expectant or new mothers who subscribe to the Text4baby’s free text messaging program receive reminders, tips, and alerts by text synced with the progress of their pregnancy and child’s development. It is a great example of how delivering timely information like prenatal care, health and safety tips and parenting advice can improve the lives of mothers and their babies.

With options to set additional customized appointment reminders (for doctor’s visits, baby’s checkups, whatever you can think of), Text4babies should prove to be the helping hand every expecting mother dreams of—right on their cell phones.

Johnson and Johnson knows future Mother’s Days will be filled with flowers, candy, breakfasts in bed, greeting cards, and other assorted goodies. But with a little technological assistance, the first Mother’s Day should be a big help for those who need it most. Nobody knows all the answers to giving birth and caring for a newborn, but this should help put many minds at ease.



“Always mind your P’s and Q’s!” Got a Momism to share? Post it in the comment section below. Happy Mother’s Day to all the moms and expectant moms from the team at TextMarks.

Eric Duncan

Eric Duncan writes about Marketing for TextMarks--The industry leading SMS Marking & Communications platform.

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