With government funding shrinking and demand for services increasing, nonprofit organizations must maximize their efforts using limited staff and budget. One way to effectively reach and engage new donors, volunteers and staff is through mass text messaging. Here are 5 ways your nonprofit organization can use mass text messaging as part of your strategy:
1. Charitable Giving
According to Blackbaud Charitable Giving Report, overall charitable giving grew by 4.9% in 2013, while online giving grew 13.5%. Consider adding SMS to your fundraising strategy and send out mass text messages with links to your donations page. Not only do more people check their text messages than they do email, but younger supporters are more easily reached by SMS than through traditional methods.
2. Recruit and Organize Volunteers
Whether you are looking for volunteers to staff your pledge drive, help out at a food kitchen, or help organize an event for your charity, SMS can help you recruit and organize those who want to give their time. See how the Tour du Rouge uses SMS to coordinate volunteers for its annual bike ride benefitting the American Red Cross.
3. Survey Your Supporters
Send out a link to an online survey and find out what your supporters really care about. Use this information to help shape your marketing message and help your organization stand out. You may find that your response rate to your survey is significantly higher when you distribute through SMS instead of email. The Meeting Place Church, for instance, generated a 64% response rate to their survey request through SMS, compared to an 8% response rate through email.
4. Enlist Supporters To Spread The Word
Turn your donors into advocates for your organization by asking them to share their stories and spread the word. Send links via mass text messaging to your blog post highlighting stories from your supporters and ask them to share it through social media, email and text message to their friends and family. Shelter Me, for example, is a social network for shelter animals who sends out links via text message to profiles of pets who need a new home.
5. Inspire and Motivate People With Mass Text Messaging
To inspire your supporters to donate and act, send out regularly scheduled motivational quotes or pearls of wisdom. This is a great way to keep your organization top of mind and remind people of the greater cause you are supporting. You can set up a Text-for-Info type keyword and have people get an auto SMS reply whenever they text in your keyword, or send out broadcast texts to your SMS subscriber list. Try it now – text GRATITUDE to 41411 for quote about Gratitude (messages and data rates may apply).
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