Texting Your Staff
While email is sometimes seen as a necessary business communication tool, texting your staff can be remarkably more effective.
Here is a somewhat humorous, although completely accurate, view on the merits of texting your staff to enhance internal communications.
Texting for HR
Why not? One HR manager we talked to recently said waiting for staff to respond to emails is like waiting for butter to churn by itself.
Did you know that 40% of company emails are not opened by staff? While a 60% success rate might be good for a baseball player, it’s positively dreadful in the business world.
Texting for Millennials
75% of millennials prefer SMS communications for deliveries, promotions and surveys.
Of course, we are not all millennials, but research is pretty clear that texting is how people will communicate in the future.
Check your email in the last 5 minutes? Have you checked your phone?
As more millennials enter the workforce and apply for positions at your company, you need to consider their preferences for communications.
Texting for Engagement
We answered this before about texting, so we will take a different approach.
- Text messages have a 98% open rate.
- 95% of SMS messages are read within 3 minutes.
- The average adult spends 23 hours texting each week.
If you want to increase engagement, you really need to start texting your staff.
Texting for Effective Communications
For organizations that want to enhance their internal communications, they need to use the latest tools and technology available at their disposal.
If texting your staff can improve employee response rates by more than 50%, shouldn’t you consider it?
Texting your staff is not only effective, it is efficient. You can text hundreds or thousands of staff at one time or break them into different constituent groups.
Still not sure how texting can enhance internal communications at your company? Read about how CHR Health uses SMS for real time alerts.
Even Jimmy Carter uses text messaging. You should, too…