Anyone who’s ever had to host a marketing event, mixer, or really any other sort of meeting-of-the-minds of their industry knows how difficult event marketing is. In fact, in a recent post from Eventbrite, event planning is the 5th most stressful job in the country. There are many moving pieces involved with gathering people at a certain place at a certain time, but more often than not, hiring an event planner isn’t really in the budget.
Fortunately, for those who have experienced low turnouts at their events in the past, texting is an excellent way to not only send out invites, but also encourage people to show up in droves. It takes a little bit of finesse, but when done properly, it can make all the difference in the world when it comes to drawing a crowd, and here’s how:
Send Invites via Text
Rather than relying on Facebook and email invites to promote your event, sending a text invite directly to their phone offers a much more personalized touch. No one wants to open up their email and Facebook notifications and see a slew of invitations to events that they have no knowledge of and absolutely no interest in.
What you want to do instead is come up with a personalized message to send to the people you want to come to your event. Don’t overload them with details up front, just shoot them a text saying that you have something coming up and that you’d love it if they attended. This will make them feel way more appreciated and special than any email or Facebook invite would.
Send Mass Texts
Text invites work extremely well, but depending on the size of the event you’re having, you may need to bring out the big guns. Mass texting is an awesome tool to have in your arsenal because it allows you to reach much bigger audiences, but still be able to have that personalized touch that a normal text would have.
Whatever you do though, don’t shoot out a bland text that people will quickly realize has been sent to 500 other people. Still give it a personalized touch where you can, in the voice and tone of your message. People don’t want to be just another face in the crowd, so be sure to insert some personality so their presence at your event genuinely feels wanted.
Send Follow-up Texts
Like with most outreach strategies, you’re going to need to follow up with people to ensure you get the turnout you want. However, unlike a follow up email that rarely ever warrants a response, a follow up text is much more likely to get results.
The classic wait-a-week-before-follow-up rule still applies when using text message marketing, but it’s undeniably a better choice than email. Which is why, next time you host an event and need a crowd, rely on texting to send out your invites and generate interest. It’ll get more people out of the house, and ultimately, make for a much more jam-packed venue.
To learn more about event marketing by text message, contact our sales team.