Text Messaging is a great communication tool for many industries, but for some it is an essential. This is particularly true of the construction industry where schedules and safety may be impacted by a variety of factors with little to no notice. Group text messaging allows construction companies to broadcast up to the minute alerts to their crews when minutes matter.
There are times when organizations need to quickly get emergency notifications out to employees, students, or other stakeholders. Often the need arrives with little to no advance notice, such as when inclement weather strikes. In these situations, SMS is the ideal communication channel.
Text messaging is hands down the best channel for corporate internal communications. Not only is it more effective than other channels because text messages get opened and read almost instantaneously, but studies show people prefer it. It’s the obvious choice for urgent notifications like inclement weather warnings, but it’s also perfect for corporate announcements and reminders. Multiple studies back this up.
Blattner Energy turned to TextMarks when it needed to streamline communications with large numbers of employees, many of whom are spread across large job sites. Effective communications not only boosted productivity, but also enhanced employee safety.
While texting is often seen as an incredibly effective marketing tool, here are 3 ways texting can enhance your organization’s internal communications.
Text Messaging for Emergencies
If you have an emergency in your office or out in the field, text messaging needs to be part of your organization’s internal communication strategy.
With open rates as high as 98% compared to just 20% for emails, text messaging (SMS) is more effective as an internal communication tool for work.
