In church communication circles there’s been a recent emphasis on doing less promotion and more inspiration.
The church communications blog Church Marketing Sucks summed it up like this:
“Offer inspiration instead of just information.”
Creative Arts Pastor Phil Bowdle urged churches to quit announcements in a post where he argued for sharing next steps instead of just details:
“Growing up in the church, I can’t remember a time where I’ve heard someone say, ‘Wow, those announcements were powerful today.’”
Mark MacDonald urged churches to change the way they use Facebook:
“A lot of churches have decided to use their Facebook page to scream ads (announcements, reminders, etc.) at their followers, when they need to develop wholesome entertainment that attracts (and keeps) their followers.”
He went on to argue for churches using the advertiser model where content is primarily entertainment (80%) supported by a minority of ads (20%). Churches might bristle at calling their content “entertainment,” but the reality is people in the pews turn to their churches for the message.
So instead of just offering details, churches should offer inspiration. Instead of explaining the what, when and where of an upcoming event, churches should focus on the why.
This idea filters down to all communication channels, including text messaging. It may be tempting for churches to use texting as a way to deliver those details. But they’ll likely find more success when they text inspiration.
Churches have a message of love, hope and grace. Just share that message! It can be as simple as texting Bible verses or reinforcing the sermon. Offer daily prayers, uplifting quotes or simple encouragement. Texting offers a way to share that inspiring message throughout the week and connect with people in a way that event details never will.
Interested in learning more about text messaging for churches? Contact TextMarks at 800-696-1393 or email firstname.lastname@example.org.