Using Text for Info Autoresponders To Market Your Mobile App

With the proliferation of mobile apps, marketing has become essential to an app’s success.  According to Statista there were 1.5 million apps in Google Play and 1.4 million apps in the Apple App Store as of May 2015. With so many apps for consumers to choose from, how do you get your app download page directly in front of potential customers? One way to market your mobile app is by text.

Text-for-Info SMS Autoresponders

Using text-for-info type SMS autoresponders, you can make your app download page accessible from anywhere. Your target audience would simply text your custom keyword to a short code and get back an automatic text reply with a link to your app download page. Unlike QR codes, no special barcode scanners are necessary. If you are in an area with spotty Internet access, distributing your link via text would still work since your information is being delivered over your cellular network. It is a simple way to make the download process faster and easier for your target audience.

Promoting Your Mobile App Download Page

You can promote your call-to-action on any of your customer touchpoints. Restaurants can place the call-to-action on their menus or table tent cards or on the side of their delivery or catering trucks. Stores can place it on signage throughout their store, on print receipts, and on their website. Trade show managers can add a call-to-action to download a conference app on posters and booth signage and speakers can add the call-to-action to the end of their presentation slides. Texting is a faster, more efficient way to get people to your download page while on their mobile phones.

Interested in learning more about Text for Info autoresponders to market your mobile app? Call us at 800-696-1393 or email 

Melani Deyto

TextMarks is a simple and reliable SMS text messaging service that allows you to build your business or engage your community through group text communications, SMS auto-responders and mobile marketing solutions. Melani Deyto is a staff writer for TextMarks.

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