Why you should be using targeted groups in your SMS marketing and communications: Part I
No matter what kind of organization you run—be it a small auto repair garage, a chain of clothing stores, or an entire school district—there are plenty of good reasons to create multiple, targeted groups in your bulk text messaging program. Today we’ll look at some examples that come from the world of retail sales, but that could apply to almost any kind of organization
By “group” we mean a distinct set of people that you intend to send text messages to. Some people call this a keyword, others call it a list: we call it a group. Whatever you call it, this post is about why having more of them is usually better for business.
Retailers who like to divide and conquer
We’ve all heard stories about retailers who use text messaging to promote sales to loyal customers, and indeed that’s a good use of a powerful tool. But if you’re a retailer who’s serious about growing your customer base and increasing revenue, this is really just a starting point.
The greatest successes we’ve seen among retailers using TextMarks, comes from those who also create distinct groups to promote things like personal shopper services, VIP store hours, the arrival of cool, new products, and special events. And the savviest, most innovative retailers are taking it a step further, creating bulk SMS groups that target customers by age, demographics, and special interests.
Regardless of the specifics, the common thread among all the success stories is this: Smart retailers have learned that not all customers want or need the same information.
