Author: Eric Duncan

Preparing for a Mobile Internet World

It seems like only yesterday when the world discovered the Internet. Businesses saw a golden opportunity to set up a virtual space where people can log in and find everything they need without leaving...

Using SMS Marketing to Generate Word of Mouth

Every marketing campaign has an uncomfortable period of lull, a stagnation where growth seems nonexistent and your regulars—as much as you love them—seem to be the only faces you see. No matter how many...

Three lessons March Madness Teaches Us About Marketing

You wouldn’t think a college basketball tournament could capture the country’s attention as much as the NCAA “March Madness” Tournament does every year. Still, even among those who couldn’t care less about basketball, this...