The 2016 presidential campaign is coming to a close, and while it’s notable for so many other reasons, it might be breaking ground with technology. Today’s political candidates are embracing mobile like never...
Texting can be a powerful tool for your church to connect with your congregation and visitors. We’ve talked about why texting works—the 98% open rate vs. 15-22% for email—and we’ve talked about how to...
Among all the other records and firsts at the 2016 Summer Olympics in Rio, the New York Times debuted texting journalism. Deputy sports editor Sam Manchester sent text messages from the Games, featuring a...
Today many churches who want to embrace technology face the anti-tech side-eye. Parishioners who think devices are a distraction will often offer dirty looks. Sometimes pastors are even doing the device shaming. It’s too...
Texting is an intimate activity. Successful marketers need to recognize how text messaging is different from broadcasting and respond accordingly. One of the reasons texting has such high open and response rates is because...
In church communication circles there’s been a recent emphasis on doing less promotion and more inspiration. The church communications blog Church Marketing Sucks summed it up like this: “Offer inspiration instead of just information.”...
