In 2022, smartphone retail e-commerce sales in the U.S are projected to surpass $432 billion, which is nearly three times higher than in 2018. If you are launching a mobile marketing campaign, here are some mobile shopping statistics every marketing manager or professional needs to know.
Mass text messaging is a valuable customer engagement tool for any industry or audience. After all, studies show people of all ages prefer text over other types of communication. No matter the goal or audience, following these key best practices for user friendly and compliant text messaging will help make your text messaging campaign a successful one.
Most marketing and communications managers are familiar with mass text messaging and text-for-information as ways of increasing customer engagement, but that’s not all you can do. Text messaging can also be used to interact with your target audience via automated, scripted flows. This is a great way to engage with current and potential customers because people appreciate the convenience of text, and you can quickly capture and provide information in support of user needs and business objectives.
It’s harder than ever to find and match applicants to positions right now. Text messaging can help you bridge the gap by making it easy for people to access your job listings and applications.
Including URLs to web pages in your texts is an easy and effective way to drive traffic to forms, surveys, app downloads, virtual meetings, and other helpful information. Since phones automatically hyperlink valid URLs, your supplementary information or follow-up action is just a quick tap of a link away. Here are some best practices for ensuring a positive user experience for your audience and a successful outcome for your organization.
In New York City, a recent research study demonstrated that texting improves criminal justice outcomes. The conclusion is based on an experiment in which researchers used text messages to remind defendants of their court dates.
