Mass text messaging is useful for any organization looking for a competitive advantage, as it can be used as a tool for marketing or internal communications. Unsure how your organization can benefit from mass text messaging? Here are four industries that use mass text messaging as a marketing and communications channel.
How Blattner Energy Uses TextMarks SMS to Streamline Communications, Enhance Safety, and Control Costs
Blattner Energy turned to TextMarks when it needed to streamline communications with large numbers of employees, many of whom are spread across large job sites. Effective communications not only boosted productivity, but also enhanced employee safety.
According to some studies, nearly 60 percent of organizations do not have an internal communications strategy, which is a remarkable statistic, especially when you consider their employees already possess one critically important internal communication tool – text messaging.
According to Gallup data, just 34 percent of workers in the U.S. are engaged at work. This is a troubling statistic, as research shows that engagement correlates with productivity, customer service and profitability.
While email is sometimes seen as a necessary human resources (HR) communication tool, texting your staff can be remarkably more effective. Let’s look at some of the merits of texting your staff to enhance HR.
If you want to engage employees through change, it starts at the top with leadership.
By setting a vision, you eliminate confusion for both employees and stakeholders, each of whom you are effectively asking to change their behaviors or ideas