Preparing for a Mobile Internet World
It seems like only yesterday when the world discovered the Internet. Businesses saw a golden opportunity to set up a virtual space where people can log in and find everything they need without leaving...
Category: Marketing
Rising Above Content: Demanding the Most From Your Marketing Copy
If your marketing or advertising efforts involve a lot of writing, you might be tempted to hire a specialist to write it for you. Most business copywriters work in what they call “content creation.”...
Using SMS Marketing to Generate Word of Mouth
Every marketing campaign has an uncomfortable period of lull, a stagnation where growth seems nonexistent and your regulars—as much as you love them—seem to be the only faces you see. No matter how many...
Three lessons March Madness Teaches Us About Marketing
You wouldn’t think a college basketball tournament could capture the country’s attention as much as the NCAA “March Madness” Tournament does every year. Still, even among those who couldn’t care less about basketball, this...
Powerful SMS Marketing Tips for Creative Pros
A while back we made a few suggestions of SMS marketing ideas for creative professionals like musicians and bands, writers, painters, and studio owners. But it’s a big creative world out there and more...
Training Your Team in SMS Marketing
The beauty of SMS Marketing is that it’s so simple one person can do it. You can create, manage, send, and receive messages all by yourself, armed only with a smartphone. Still, if you...
