SMS for Tax Professionals: How To Use SMS To Ease Tax Day Woes
The Christmas trees are gone, the ball has dropped, the champagne has been popped. It is now January and time to move on to our first national chore of the new year: tax season....
Author: Eric Duncan
Creating an SMS Marketing Strategy around TextMarks: It’s a Discipline
The informal nature of text messaging makes it tempting to approach SMS marketing with a cavalier attitude. Bulk text messaging as needed with the occasional coupon code or sale alert seems like a simple...
Small Business Marketing: Using a Friendly Attitude to Bring Customers Together
If the classic 1980s sitcom Cheers taught us anything it’s that people sometimes want to go where everybody knows their name. It’s the sense of community that will always be an advantage small businesses...
Story Time – Sharing Your Company’s History with Customers
Every company has a story. Some started from humble beginnings to become something great. Others were forged in tough competition and reached massive scale only through the vision and creativity of a charismatic leader. Some...
Benefit-Driven Language: Marketing What You REALLY Bring to Your Customers
If you’re in charge of marketing efforts for your own company it’s only natural to be proud of your products or services. And depending on your business, it’s likely you marketing materials include exhaustive...
Using Personality to Win Over Text Message Haters
Over the past few years, countless studies have been released confirming that teens prefer texting to other forms of communication by a growing margin. Of course, you can confirm that yourself with a cursory...
