When Bill Dwight founded FamZoo.com eight years ago, he hoped to eventually integrate a text messaging feature to improve the user experience of his virtual family bank. FamZoo saw more than 50% of its...
Every winter, the National Sports Center for the Disabled (NSCD) invites the country’s premier disabled skiers and snowboarders to Winter Park, Colorado to compete in the three-day Wells Fargo Ski Cup. The event, now...
The popularity of mobile media continues to surge, with another recent study showing retailers engaging in more creative marketing campaigns and channels like SMS marketing and all manner of consumers embracing the technology as a means...
One of the world’s largest beverage producers leveraged the power of SMS to communicate with customers. Pepsi’s new promotion used a unique SMS keyword plastered on beverage cups at participating Regal Cinemas. Theatergoers entered a...
Texting is often the most-convenient way to communicate with friends or family, to coordinate events with a large group, or to market your business directly to potential customers. But a text message can also...
