The informal nature of text messaging makes it tempting to approach SMS marketing with a cavalier attitude. Bulk text messaging as needed with the occasional coupon code or sale alert seems like a simple...
Over the past few years, countless studies have been released confirming that teens prefer texting to other forms of communication by a growing margin. Of course, you can confirm that yourself with a cursory...
Companies that use opt-in SMS for marketing have the great privilege of reaching customers directly. That’s why it’s so important to avoid abusing it, lest your company seem irresponsible and annoying. The easiest way...
Independently owned restaurants often have the greatest need for creative marketing. They depend almost entirely on word of mouth for business as budgets are usually stretched thin. They also rely on review sites like...
You’ve put a lot of work into your marketing copy. You’ve described your products in vivid detail. You’ve outlined the benefits of your service. You’ve even found some testimonials. Your job is almost done....
Opt-in SMS marketing has become an invaluable tool for businesses over the past several years. Studies have shown that group SMS can do everything from increasing membership rates for gyms to boosting business for...
