Mass text messaging is useful for any organization looking for a competitive advantage, as it can be used as a tool for marketing or internal communications. Unsure how your organization can benefit from mass text messaging? Here are four industries that use mass text messaging as a marketing and communications channel.
Blattner Energy turned to TextMarks when it needed to streamline communications with large numbers of employees, many of whom are spread across large job sites. Effective communications not only boosted productivity, but also enhanced employee safety.
In New York City, a recent research study demonstrated that texting improves criminal justice outcomes. The conclusion is based on an experiment in which researchers used text messages to remind defendants of their court dates.
According to some studies, nearly 60 percent of organizations do not have an internal communications strategy, which is a remarkable statistic, especially when you consider their employees already possess one critically important internal communication tool – text messaging.
If you are launching a mobile marketing campaign, you need to understand key mobile brand engagement statistics.
According to Gallup data, just 34 percent of workers in the U.S. are engaged at work. This is a troubling statistic, as research shows that engagement correlates with productivity, customer service and profitability.
