Category: Marketing

Consumers embracing eCommerce

The popularity of mobile media continues to surge, with another recent study showing retailers engaging in more creative marketing campaigns and channels like SMS marketing and all manner of consumers embracing the technology as a means...

Pepsi Offers SMS Users the Star Treatment

One of the world’s largest beverage producers leveraged the power of SMS to communicate with customers. Pepsi’s new promotion  used a unique SMS keyword plastered on beverage cups at participating Regal Cinemas. Theatergoers entered a...

Your February Promotional Mini-Calendar

If your marketing strategy relies on timely or topical information, you know how important it is to stay ahead of the calendar. And now a week into February, hopefully you’ve already thought about the...

Four Marketing Resolutions to Make in 2014

Oh no! Not another article about New Year resolutions. Not to worry. These resolutions aren’t just for making you feel like you’re turning a new leaf in 2014. They can actually help your business,...