Category: Marketing

H&M Storefront

H&M Uses Group SMS to Bring the Store to You

Popular clothing retailer H&M used opt-in group SMS in conjunction with other, more traditional efforts to efficiently grow their marketing base and provide more offers to more customers. Over the holidays, H&M customers were...

Consumers embracing eCommerce

The popularity of mobile media continues to surge, with another recent study showing retailers engaging in more creative marketing campaigns and channels like SMS marketing and all manner of consumers embracing the technology as a means...

Pepsi Offers SMS Users the Star Treatment

One of the world’s largest beverage producers leveraged the power of SMS to communicate with customers. Pepsi’s new promotion  used a unique SMS keyword plastered on beverage cups at participating Regal Cinemas. Theatergoers entered a...