For many small business entrepreneurs, creating a Facebook page and promoting products and services to their Facebook community has been key to building brand awareness, acquiring new customers and driving sales. One of the promises of...
With open rates as high as 97%, SMS marketing is increasingly becoming an important part of marketing strategies for retailers and small businesses. With Black Friday, the biggest shopping day of the year, and Small...
According to a recent Independent Grocers Financial Survey of 143 independent grocers, 2013 was a challenging year, with some stores increasing sales and others falling short of profit. To remain competitive, independent retailers need to not only control...
SMS is great for sending alerts and information to a large group of people. However, sometimes we send out text messages that aren’t necessarily meant for our whole subscriber list, but rather just a subset of people. Other...
Mother’s Day isn’t just for the current moms in our lives. In a few short days we will also be celebrating the expectant mothers of the world, many of whom will be celebrating their...
Automobiles are one of the “big ticket” purchases that rely on expert and focused salesmanship to sustain business. Despite virtually any product imaginable being available online, car shoppers still prefer the traditional, personal approach...
