In 2022, smartphone retail e-commerce sales in the U.S are projected to surpass $432 billion, which is nearly three times higher than in 2018. If you are launching a mobile marketing campaign, here are some mobile shopping statistics every marketing manager or professional needs to know.
SMS Text Messaging for Business Communications Blog Blog
Mass text messaging is a valuable customer engagement tool for any industry or audience. After all, studies show people of all ages prefer text over other types of communication. No matter the goal or audience, following these key best practices for user friendly and compliant text messaging will help make your text messaging campaign a successful one.
Most marketing and communications managers are familiar with mass text messaging and text-for-information as ways of increasing customer engagement, but that’s not all you can do. Text messaging can also be used to interact with your target audience via automated, scripted flows. This is a great way to engage with current and potential customers because people appreciate the convenience of text, and you can quickly capture and provide information in support of user needs and business objectives.
Text messaging is hands down the best channel for corporate internal communications. Not only is it more effective than other channels because text messages get opened and read almost instantaneously, but studies show people prefer it. It’s the obvious choice for urgent notifications like inclement weather warnings, but it’s also perfect for corporate announcements and reminders. Multiple studies back this up.
Many religious and nonprofit organizations need to drive people to their online donation forms and apps. Sometimes asking people to enter a URL into a browser isn’t feasible, particularly if the URL is long and/or complex. QR codes are a simple and easy alternative.
It’s harder than ever to find and match applicants to positions right now. Text messaging can help you bridge the gap by making it easy for people to access your job listings and applications.