According to some studies, nearly 60 percent of organizations do not have an internal communications strategy, which is a remarkable statistic, especially when you consider their employees already possess one critically important internal communication tool – text messaging.
SMS Text Messaging for Business Communications Blog Blog
If you are launching a mobile marketing campaign, you need to understand key mobile brand engagement statistics.
According to Gallup data, just 34 percent of workers in the U.S. are engaged at work. This is a troubling statistic, as research shows that engagement correlates with productivity, customer service and profitability.
While email is sometimes seen as a necessary human resources (HR) communication tool, texting your staff can be remarkably more effective. Let’s look at some of the merits of texting your staff to enhance HR.
If you want to engage employees through change, it starts at the top with leadership.
By setting a vision, you eliminate confusion for both employees and stakeholders, each of whom you are effectively asking to change their behaviors or ideas
If you are a church leader, consider the use of text messaging in your communication and engagement strategy with your congregation.
Mass text messaging is not only easy to implement, it is effective, too, as it takes an individual an average of just 90 seconds to respond to a text.