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Best Practices for Using URLs in SMS

Best Practices for Using URLs in SMS Text Messaging

Including URLs to web pages in your texts is an easy and effective way to drive traffic to forms, surveys, app downloads, virtual meetings, and other helpful information. Since phones automatically hyperlink valid URLs, your supplementary information or follow-up action is just a quick tap of a link away. Here are some best practices for ensuring a positive user experience for your audience and a successful outcome for your organization.